Success Stories

Strategy

Here at Clickbenz, we focus on data-driven and SEO strategies that help Nepcool reach a wide audience. Some of the strategies we utilized to achieve the best results include:

Building a Strong Online Identity

• Optimized Profile: We optimized their website by adding eye-catching images. We enhanced their website, creating a clean and professional appearance to increase its trustworthiness and appeal to visitors.
• Enhanced Branding: Our team supports the Nepcool to update their pages by adding eye-catching visuals and an informative bio. Additionally, we keep doing consistent branding to convey professionalism and trust.

Content that Engages and Converts

• Total number of posts per month = 4 banners.
• Focused on a 50-40-10 content rule:
• Focus on 50% engaging content, like awareness.
• Focus on 40% informative content on cold storage rooms and refrigerated transport.
• Focus on 10 % promotional posts, such as likes.

Community Engagements

• User-generated content: We share testimonials and success stories. This helps to encourage clients to engage and share their experience.

Results

This chart shows that Nepcools has a total reach of 677,841 from organic and through ads. This increase is impressive, as the company grew by 40.8k percent in just 9 months. On the 9th of November, the reach goes up to 15k, which signifies the growth stage. Although there are significant fluctuations, the overall reach has peaked at 30k, which is the highest point observed.

Results and Impact of SEO

Google Search Console

Nepcool gained 3.23k clicks and had 239k impressions over the last 12 months. The clicks (just seeing the website from outside) and impressions (going to the page to get the information) show a consistent improvement in performance. As a result of these clicks and impressions, the average CTR (click-through rate) stands at 1.3%. The average position of Nepcool is 31.6. It means that the overall position of the Nepcool is in the position of 31.6.

Organic traffic growth

The chart above displays the organic traffic from February 1 until early July. Furthermore, this chart shows that there is a massive increase in traffic of around 100-400 in April and June. In between this period, there is a sharp increase that reaches the highest limit between late April and early May. The organic traffic is listed as 105/month. It means that 105 traffic had come in one month.

Local SEO growth

The above diagram shows how many people have viewed the Nepcool business profile. Around 2,039 people have viewed the Nepcools profile. Among them, 54% of the people have viewed from smartphones, and 21% of people have viewed from computers. 18% of people viewed from their mobile, but they use Google Maps to see. Around 130 keywords are being searched by people, which include the keywords cold room manufacturers in Nepal, cold room, and Nepcool industries.

Google Analytics

This diagram of the last 12 months shows the strong growth in website engagement of Nepcool. The total users, new users, and active users are growing by above 700 percent. At the same time, the session increased by above 600 percent. This growth model shows the efforts of SEO.

Key Takeaways

• Nepcool is a manufacturing company that produces cold storage rooms and transport refrigeration to companies across the meat and poultry industry, the dairy and ice cream industry, the agriculture industry, and the pharmaceutical and healthcare industry.
• Nepcool had issues concerning brand visibility across search engines, which were then solved by Clickebenz.
• There were many available solutions to increase brand visibility, such as social media marketing, influencer and affiliate partnerships, email marketing, and PPC (pay-per-click).
• Among these, SEO and SMM stood out as one of the most effective tools.
• At first, we find out the problems and perform SEO that helps Nepcool to get good brand visibility.
• The overall results of Nepcool are good as the website got 4.1k users, 2093 people viewed the business profile, and 3.23k clicks and 239k impressions in one year.

SEO Strategies and Implementation

We used various SEO strategies to uplift Nepcool's business. Furthermore, by using different SEO strategies, Nepcool is able to be one of the successful brands in its industry. Some of the key strategies used are as follows:

• Advanced keyword research: To increase the ranking of Nepcool, we performed keyword research in an advanced way to deliver meaningful results in a short time. Our team used tools such as SEMrush, Google Search Console to generate the high volume keywords that most people search for. We mostly looked for a long-tail keyword as most people are searching for it.
• Content Strategy and Blogging: We created, published, and managed the content that is aligned with the Nepcools' goals. Furthermore, our experts also write blogs every month to enhance visibility. We also updated the existing content based on the best SEO practices.
• Technical SEO Fixes: We fixed the technical SEO problems found in Nepcools' website when we were performing the task. By doing it properly, it helped to improve the site speed, ensure crawlability and indexing, ensure mobile friendliness, and optimize site architecture.
• On-Page Optimization: Our team performed on-page optimization for Nepcool to improve the website's visibility in search engines and enhance the user experience. We also enhanced the title tag, meta description, URL format, heading tags, and positions of keywords. Furthermore, we had to perform internal linking, external links, image optimization, and page speed.
• Off-Page SEO and Link Building: Clickbenz had performed off-page SEO and link building for more visibility. This is done to the Nepcool by performing activities such as backlink building, social media signals, Local SEO (GMB and Quora posting), community engagements, and content syndication.

Conclusion

With the collaboration of Nepcool Pvt. Ltd with the Clickbenz Creatives, Nepcool is able to significantly boost the online visibility and business growth. This company is able to overcome the challenges it faced before having SEO, such as no brand visibility, no keyword ranking, and no brand awareness. By doing the SEO at Clickbenz Creatives, Nepcool got 3,23k clicks, 239k impressions, over 4.1k users, and 2,093 profile views. These results truly show that SEO is important to enhance visibility and also provides meaningful results. Furthermore, the output demonstrates that SEO is one of the powerful tools to achieve long-term digital success.