Success Stories
AIMS Education partnered with Clickbenz Creatives and began their journey from scratch with zero followers on Facebook, our collaboration transformed their social media presence into a remarkable success story, building a thriving community of over 50,000 loyal followers in just one year.
About The Company
and Challenges
Aims Education, located in New Baneshwor, Kathmandu besides Everest Hotel, partnered with Clickbenz in September 2023 to improve its online presence and provide multi-destination educational and migration consulting services and assist best options to study in Australia, Canada, USA, UK, New Zealand, Netherland, Denmark, Sweden, Finland, Germany, Norway, Japan, South Korea and many more. Starting from scratch with zero followers on Facebook, our collaboration transformed their social media presence into a remarkable success story, building a thriving community of over 50,000 loyal followers in just one year.
Project Overview
- Started Date: September 12, 2023
- Service Provided: Social Media Marketing (SMM), Search Engine Optimization (SEO)
- Target Audience: Students who are trying to pursue further studies, especially in Australia, the USA, the UK, and Canada.
- Objective: Establish a strong online presence, build brand awareness, drive engagement, and generate leads for study abroad services.
The Challenge
When AIMS Education came to us, they faced:
- An Amature Player in a Competitive Market
- Limited social media presence with a small follower base.
- Low engagement rates on posts.
- Difficulty in generating inquiries and leads for their services.
Objectives
The primary objectives of this collaboration were:
- Increase brand visibility and reach among prospective students.
- Showcase the value of AIMS Education in helping students achieve their academic and professional goals.
- Engage with students, parents, and educational professionals through informative content and support.
- Increase inquiries and enrollment for programs, leading to a larger student base.
Result
Followers increased to 26k+
2.5M no. of people reached
Strategy
At ClickBenz, we prepared a focused, data-driven social media strategy customized for AIMS Education. Here’s how we achieved exceptional results:
1. Building a Strong Online Identity
- Optimized Profile: We improved their Facebook page with compelling visuals, an updated bio, and professional designs to establish trust and appeal.
- Enhanced Branding: Updated their Facebook page with eye-catching visuals, an informative bio, and consistent branding to convey professionalism and trust.
- Brand Voice: Created content that balanced informative, motivational, and empowering tones, establishing AIMS Education as a credible and relatable source for academic guidance. Focused on the importance of education, career opportunities, and real student success stories, while inspiring potential students to trust AIMS for their academic journey.
2. Content that Engages and Converts
- Total No. of Posts per Month = 20 (3 Reels +17 Banners)
- Page Promotion: $30-35 per month
- META ADS Details:
- Focused on an 80-10-10 content rule:
- 80% Informative/Educational Content
- 10% Promotional Content like discounts on consultation fees, Invitations to free webinars.
- 10% Engaging/Interactive Content like Polls, Q/A,
- Designed creative reels, carousels, and banner posts that educated while capturing attention.
3. Targeted Advertising Campaigns
We launched well-structured ad campaigns to maximize reach and engagement:
- Reach Ads: Helped the brand gain 2.5 million reach, creating high visibility among their target audience.
- Lead Generation Campaigns: Generated 565 message inquiries by targeting users actively seeking abroad study solutions.
- Seasonal Campaigns: Promoted offers like the Dashian, and Tihar Festival offers, driving immediate engagement and inquiries.
4. Community Engagement
- Real-time responses: Addressed 565 direct messages, building trust through quick and empathetic replies.
- User-generated content: Shared testimonials and success stories, encouraging clients to engage and share their experiences.
In just one year, the results speak for themselves:
1. Organic Growth
- Facebook followers grew from hundreds to over 26,000.
- Reached 2.5M people organically, with significant growth through ads.
2. Community Engagement
565 messages started, building trust and a supportive online community.
Services Deployed
Search Engine Optimization (SEO)
Social Media Management (SMM)
Meta Advertising
This collaboration elevated AIMS Education from a rising institution to a well-recognized and trusted name in the education sector. Enhanced online presence not only increased student inquiries but also solidified AIMS Education’s reputation as a leader in providing quality education and career-focused academic pathways.
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