Types of SEO Techniques That Will Increase Your Web Visibility

Using digital marketing in this modern time to enhance website visibility is not enough, you also need SEO to attract visitors and grow online. To fully improve your site's visibility, credibility, and performance, you need to apply various SEO techniques. From optimizing the site structure to building the quality backlinks, the different types of SEO techniques help you to achieve long-term success. In addition, SEO can help your web pages rank organically. 

In this blog, we are going to discuss on-page SEO techniques, off-page SEO techniques, Technical SEO techniques, Local SEO techniques, Voice search SEO techniques, and emerging SEO techniques. Along with it, we also provide information regarding reasons behind choosing Clickbenz for SEO service.  

On-Page SEO Techniques

Now that you've seen the overview of SEO techniques above, now,  let's explore them in detail. The first type of SEO technique we have for you is On-page SEO techniques. It is the process that is used to make your web pages more understandable and valuable to both users and search engines. This type of SEO technique mainly focuses on the content and the HTML source code of a page. High quality and original content often meets the user intent which generally helps to increase the traffic. On-page SEO techniques are very important to improve relevance, keyword targeting, user experience, and page quality. Some of the techniques used in On-page SEO are as follows: 

1. Keyword Research and Optimization

Keyword research and optimization refers to finding and analyzing the relevant keywords that people search in the search engine. These keywords are then optimized into the content to increase the visibility and ranking of the web page in SERPs. You can conduct keyword research by using keyword tools and by analyzing metrics. Do note that you should use the keyword naturally to avoid stuffing, and the keyword should focus on the user intent.  

2. Title Tags and Meta Descriptions  

Title tags are the clickable headlines that can be seen in search engine results and browser tabs. The purpose is to inform about the pages to users as well as search engines. You can improve your title tags by keeping the characters below 60 and including primary keywords near the beginning. The meta description is a detailed summary of a page’s content that is shown below the title. Its purpose is to help to improve CTR by encouraging people to visit your webpage. 

3. Header Tags and Content Formatting

A header tag is an HTML element ranging from <h1> to <h6> that serves to designate headings and subheadings on a webpage. Content formatting is the process of changing the structure and style of the text for the clear, better readability and engagement. Short paragraphs (2 - 4 lines max), bullet points and numbered lists, images, tables and videos for visual interest and internal linking are some of the techniques.

4. Internal Linking Strategies

Internal linking strategies involve connecting one page to another within the same domain. This enhances site navigation, allocates page authority, and assists search engines in comprehending your site's structure. You can use descriptive anchor text, create content hubs, and add internal linking for effective internal linking strategies. 

5. Image Optimization

It is defined as customizing the image attributes to improve the load speed, user experience and search engine visibility. A well-optimized image can significantly boost SEO performance. Furthermore, it can also help your content rank better. The optimal size of image should be 1200 × 675 px or 800 × 600 px. Some of the image optimization techniques are using descriptive file names, adding alt text, using responsive images and choosing the right file format. 

Read: Top Benefits of SEO for Businesses in Nepal

Off-Page SEO Techniques

Unlike On-page SEO techniques, the other types of SEO techniques are Off-page SEO techniques. They are the activities that are used to enhance the website's reputation and authority. It involves a list of techniques such as building backlinks, promotion of websites on various social media, local SEO, Google business profile optimization and content marketing. Off-page SEO techniques are important to build authority and trust, boost search engine rankings and expand online reach and brand awareness. 

1. Link Building Fundamentals

It refers to obtaining hyperlinks from various high-traffic websites to your own. This helps to boost the website’s authority, credibility and rankings. The techniques may include creating local business citations, Guest Blogging, Broken link building, resource page link building and skyscraper techniques. Furthermore, competitor backlink analysis and Internal linking are also crucial elements of link building fundamentals. 

2. Guest Posting Best Practices

Guest posting refers to the act of creating content for a different website within your area of expertise. It is one of the powerful link-building and brand-building techniques. The technique of guest posting is to choose the right websites and follow the host blog’s guidelines. Make sure that you avoid spamming low-quality content, stuffing multiple links in the guest posts and reusing the same content across multiple sites. 

3. Social Media Signals

Social media signals pertain to the engagement of your content on platforms like Facebook, Instagram, Twitter, and LinkedIn. While social media signals do not directly influence Google's ranking algorithm, they can enhance your SEO strategy. Sharing SEO-optimized content regularly, using branded hashtags and mentions, participating in social communities and optimizing social profiles for SEO are some of the techniques to enhance social media signals.

Also Read:

Ultimate Social Media Marketing Checklist

Technical SEO Techniques

Besides Off-page SEO, the other types of SEO techniques we have for you are technical SEO techniques. They are the methods and tools used to enhance the technical performance of a website. This ensures that search engines can easily access and understand your website effectively. Great content can also fail to rank if search engines can’t perform crawlability and understand your site. By using these types of SEO techniques, you can improve your website’s crawlability, enhance page loading speed, ensure proper indexing, and ultimately boost its visibility and rankings in search engine results. The common technical SEO techniques include securing the site with HTTPS, fixing crawl errors and broken links, ensuring proper use of canonical tags and optimizing URL structure. Additionally, some of the other techniques are as follows: 

1. Site Speed Optimization 

It involves enhancing the speed at which a website loads and the responsiveness to user interactions. A website with quick load times can certainly enhance user experience, boost search rankings, and increase conversion rates. Some of the key techniques for site speed optimization are to enable compression, use a content delivery network, leverage browser caching and eliminate render-blocking resources. 

2. Mobile-First Design

It is a web design approach that prioritizes creating the smallest screens (smartphones) before adapting to larger devices such as tablets and desktops. It ensures that your website delivers an excellent user experience across all screen sizes. Some of the key techniques for Mobile-first design are responsive web design (RWD), focus on optimizing mobile page speed, adopt a mobile-friendly navigation structure, and utilize the appropriate viewport Meta tag.

3. XML Sitemaps and Robots.txt

This document is utilized to outline the URLs of the website, assisting search engines in crawling your site more efficiently. Some of the key techniques include canonical, indexable URLs, submitting sitemap to Google and Bing, updating sitemaps automatically, and include priority and lastmod tags. 

The robot.txt is a file that tells search engine chatbots about which pages and sections should not be crawled. Some key techniques include allowing crawling of essential content, blocking low-value or sensitive directories, referencing your sitemap in Robots.txt, using wildcards and patterns wisely and testing Robots.txt rules. 

4. Structured Data Markup

This is a high-level language primarily utilized in JSON-LD, Microdata, and RDFa. These codes are added to your website for the searchengines to understand your content more clearly. It allows for improved listings such as rich snippets, featured snippets, and knowledge panels. Some of the important methods for marking up structured data are using scheme.org vocabulary, using JSON-LD format, validating structured data, and avoiding spam or misleading markup. 

5. Secure Sockets Layer (SSL)

SSL is one of the ideal security technologies that makes the connection between a web server and a browser. It makes sure that all the data is passed with full privacy and security. Some key techniques for SSL are using a valid SSL/TLS certificate, forcing HTTPS sitewide, using string TLS versions, avoiding mixed content and securing the private key.

Local SEO Techniques

Getting the information about Technical SEO techniques is not enough. You also need to know about other types of SEO techniques i.e  Local SEO techniques. It is one of the effective strategies that is used for increasing the website’s visibility in local search results, especially on Google search and Google Maps. These types of SEO techniques help your website appear at the top of the pages and can make it easy for the audience to search for your products and services near them. This strategy is mostly helpful for physical businesses, local service providers and any business who are trying to attract more customers from a specific area. Some of the local SEO techniques are local keyword targeting, customer review, mobile optimization and Local backlinks building. Additionally, some other techniques are listed below:

1. Google Business Profile Optimization

Google Business Profile, also known as Google My Business (GMB), is a free tool used to manage the visibility of your business in Google Search and Maps. It is useful to enhance local visibility, credibility and traffic. You can use the techniques to boost your website by claiming and verifying the listing, completing all the business information accurately, choosing the right categories, including high-quality photos and videos and responding to all the reviews. Make sure that you have to keep your information up to date and avoid duplicate listings. 

2. Local Citations and Directories

Local citations refer to the online references of your business's Name, Address, and Phone number (NAP) that are found on various websites, directories, applications, and social media platforms. They are one of the important aspects of local SEO and help you by enhancing the visibility of your website in Google local search results and Map packs. The top local directories include GMB, Yelp, Bing Places and Facebook. Some of the best practices are maintaining consistent NAP across all listings, listing your business in Top-Tier directories, submitting to Niche and local directories, adding a link to your website and including complete and accurate business information. 

3. Reviews and Ratings

Rating and customer reviews are one of the most important components to grow your business online. Because of the reviews and the rating, most people decide whether to buy the product or not, which directly impacts your local SEO performance. If your reviews and ratings are good enough, you can enhance credibility with both users as well as search engines. The key techniques consist of encouraging the customers to leave good reviews, targeting reviews across multiple platforms, responding to all reviews, avoiding fake news, avoiding fake reviews and showcasing your websites. 

4. NAP Consistency

NAP consists of Name, Address and Phone number. It means that all the information about your business should be the same across all the online platforms - from website to directories, social media and maps services. Some of the techniques are using a standardized NAP format, auditing all existing listings, correcting inaccurate and inconsistent citations and avoiding keyword stuffing or modifiers on your business name.

5. Localized Content

Localized content refers to the writing of the content by giving full priority to the specific geographic area, with the help of local keywords, references and relevant topics to the targeted city, region or community. In simple words, it is the process of writing the content by focusing on the local people. It helps you to rank higher in local search results which supports your businesses to connect with nearby audiences and drive local leads. Some tips for growing your business include using local keywords, creating location-specific landing pages, publishing local News, events and updates, creating local service or product pages and including geotags in images. 

Voice Search SEO Techniques

Along with Local SEO techniques, another effective type of SEO techniques is the Voice Search SEO techniques. It is a tactic that is used to optimize the website. By tailoring the website, you can rank well when people use voice commands such as Alexa, Siri and Google Assistant. Key voice search SEO techniques include the use of natural language, targeting long tail keywords (3-5 words) and question keywords, creating FAQ pages, using structured data, and improving website speed and mobile friendliness. By following these techniques, you can almost capture the market. It matters because most people use natural language for voice searches and use long-tail keywords. 

1. Natural Language Keywords

Natural Language keywords are the search terms on Google that are often phrased in a way that people naturally speak or type, especially in a conversational tone, question-based or long-tail formats. You can enhance your business by focusing on long-tail keywords, creating FAQ sections on pages, optimizing for local and near-me searches, writing in a conversational tone and keeping answers concise (30-50 words). 

2. Featured Snippets Optimization

It is the process of optimizing for featured snippets that involves organizing and crafting your content to increase the chances of being chosen by Google as a "featured snippet." They often tell clear and concise answers from web pages to directly address a search’s query. Some key techniques are target answering specific questions clearly and concisely, using structured content formats, including question-based headers, using FAQ sections with scheme markup and using high readability and natural tone.

3. FAQ-Style Content

FAQ-style content is content composed in a straightforward question-and-answer format. It specifically responds to the types of inquiries users make to voice assistants such as Siri, Alexa, or Google Assistant. Some of the tips to create FAQ-style content are to use natural, conversational language, focus on question-based search intent, place FAQs on high-traffic or relevant pages and keep answers concise and clear (40-50 words). 

4. Mobile and Location Targeting

It is the process of serving optimized websites and content to users who are searching on mobile devices based on their location. As a result, it is crucial to enhance performance for mobile users and local search intentions. Some of the techniques for mobile and location targets include ensuring your website is mobile-first and fast, using natural language with local modifiers, including near me keywords strategically, leveraging click-to-call and mobile maps integration and targeting local service area pages. 

Emerging SEO Techniques

The last type of SEO techniques is emerging SEO techniques. It is a technique applied to improve the prominence of websites on search engines such as Google. These types of SEO techniques are very essential to stay competitive in this rapidly growing market. These sophisticated techniques extend past conventional SEO and leverage trends in AI, voice, video, and user experience. Some key emerging SEO techniques include Voice search optimization, Mobile-first indexing and core web vitals, hyperlocal SEO, Video SEO and topical authority building. 

1. AI and Machine Learning in SEO

They refer to the use of modern and smart technologies that help us to analyze, predict and optimize how the website ranks on search engines such as Google. In simple terms, they help search engines understand what the user wants so that search engines can provide the best results. Some of the tools, such as Rankbrain and search generative experience (SGE), use these technologies to understand the user intent. Some of the techniques for AI and machine learning in SEO  include search intent matching, automated content briefs and outlines, AI-driven predictive SEO and SERP feature targeting with machine learning. 

2. Video SEO

Video SEO involves enhancing video content to boost its presence in search engine results (both on YouTube and Google's SERPs). With video increasingly taking centre stage in online viewing, it’s crucial to integrate effective video SEO strategies into contemporary digital marketing and content plans. Some of the techniques for Video SEO are implementing video Schema Markup, creating short-form, vertical videos, Embedded videos on contextual pages and using time stamps for long videos. 

3. Core Web Vitals

It pertains to the collection of particular metrics established by search engines such as Google to assess the user experience on a website. Their emphasis is on user experience, engagement, and visual consistency. Some key techniques include prioritizing CWV metrics, modern front-end performance techniques, CLS reduction via design techniques, javascript optimization for INP, and the use of tools that align with SEO+performance. 

4. Progressive Web Apps

PWAs (progressive Web Apps) is a type of web application that offers an app-like experience within the browser. They give speed, reliability and offline capabilities by combining the web with mobile apps. Here are some of the techniques to enhance PWAs. They are structured data for enhanced discoverability, PWA installability + SEO integration, AI and semantic search optimization, HTTPS and secure context and Analytics + SEO monitoring for PWAs.

Boost Rankings with Clickbenz – Start SEO Today!

At this point, you may get the detailed information regarding the types of SEO techniques. By using these techniques, you may want to enhance the business widely. Some of you may wonder, which organization could be the best option for best SEO service. The ideal one is Clickbenz as this organization has proven track records, comprehensive SEO strategy, speed and responsive, and affordable and scalable. Furthermore, it offers full spectrum digital marketing, data driven campaigns and client-centered support. 

If you need the best SEO service, you can come to Clickbenz. Boost your ranking with Clickbenz today. If you want to explore some more blogs regarding SEO, please visit the best digital marketing agency in Nepal, Clickbenz Creatives. 

Recommended Blogs:

Why SEO Content Matters For Every Online Business

5 Common SEO Mistakes Hurting Your Traffic

FAQs for types of SEO techniques

1. What are the 4 stages of SEO?

The four stages represent the process that is used to optimize the website to enhance the better visibility and rankings in search engine results. The four stages include:

• Technical SEO
• On-page SEO
• Off-page SEO
• Content SEO

2. What are the 3 main areas of SEO?

There are many areas of SEO, and each of them has its own focus. Although they have different focuses, they serve the common goal, i.e. enhance search visibility and website performance. The three main elements of SEO consist of the following:

• Technical SEO
• On-page SEO
• Off-page SEO

3. Which SEO tool is best?

The best tool, among other SEO tools, rely upon the specific needs, budget and goals. However, the ideal SEO tools for efficient work are:

• SEMrush: It is best for competitive research, keyword tracking, site audits, content optimization and backlink analysis.
• Ahrefs: It is best for examining backlinks, exploring content, and detecting content opportunities.
• Moz Pro: Ideal for beginners and SMBs. It can have solid keyword tracking, and good support and community.

4. What type of strategy is SEO?

SEO (search engine optimization) is a long-term, inbound and data driven strategy that helps to enhance the website’s visibility to attract traffic and grow the business through organic visibility.

5. Which is the No. 1 SEO company in Nepal?

Clickbenz is recognized as the number 1 SEO company in Nepal because of the following reasons:

• Proven Track Record of Success
• Expert-Led SEO Strategy
• Data-Driven & Transparent Approach
• Cutting-Edge Techniques & Tools
• Tailored Solutions for Every Business
• Outstanding Client Support & Collaboration