Best Free SEO Keyword Research Tools in 2025 to Boost Google Rankings

If you have ever wondered how websites rank higher on Google and other search engines, SEO is the answer. SEO is a huge deal and has been for countless years at this point. But what exactly is SEO? 

In simple terms, SEO is a continuous method of enhancing your online presence by bringing visitors naturally to your site. It gets your website or content to show more visibly on search engines like Google so others can find you and interact with your brand.

There are many SEO tools available online that make keyword research easier and more effective. Different tools like Ubersuggest, Semrush, and KWFinder are some examples. Most keyword research tools require a paid subscription to unlock full features, which is not beginner-friendly.

But the good news is, if you are just starting out, you do not need to spend a lot of money on tools. There are plenty of free options that still give you great features and can help you get the job done.

So, now in this blog, we will explore the best free SEO keyword research tools for beginners in 2025, along with a short tutorial and their features. 

Free SEO keyword tools in 2025

SEO is an ongoing process of growing your online presence by attracting visitors naturally, without having to constantly pay to get their attention. In order to make that work easier and more reliable, we can find various tools on the internet. Such tools help in different ways by finding the right keyword, optimizing content, analyzing competition, and tracking your rankings.

Although there are countless SEO research tools out there, only a few truly stand out. With different tools serving different purposes and many locked behind paywalls, they are not always the most beginner-friendly options.

In order to see your effort in SEO, using the right keyword is essential. These tools will help you discover what people are searching for, new content ideas, and understand how competitive certain keywords are. Below are some of the best free SEO keyword research tools you can start using in 2025. 

1) Google Keyword Planner

A tool provided by Google for free in order to find keywords that people search for on Google. Just by typing the word related to your topic, it will provide similar keywords along with the number of people who have searched for those keywords. Along with that, it also shows how competitive the keywords are.

Step-by-step guide to Access Google Keyword Planner:

1. Sign in to your Google Ads account.
2. Open Keyword Planner.
3. You can either look for fresh keyword suggestions or get data on how keywords are performing.
4. Enter a keyword or competitor URL.
5. Click Get Results.
6. You can see how many people look them up each month.
7. Clear unnecessary keywords using the filter option.

2)Ryan Robinson’s Keyword Research Tool

Designed by SEO specialist Ryan Robinson himself, for bloggers and content creators to identify SEO friendly keywords without needing an account or subscription. Despite being free, it provides features like no other free tool. This tool tracks how often keywords pop up each month, measures how hard they are to rank for, and uncovers related ideas to help you create content that stands out.

Step-by-step guide to Access Ryan Robinson’s Free Keyword Research Tool

1. Visit  Ryan Robinsons Keyword Tool.
2. Type in a keyword.
3. Choose your target country (optional).
4. Click Search.
5. You can view the keyword suggestions, how often they are searched, and how hard it is to compete.
6. Going for the keywords with decent traffic and low difficulty is highly recommended.
7. Use these keywords to organize and write content.

3)Ahrefs Keyword Generator (Free Version)

A keyword generator tool created by Ahrefs, a company known for specializing in SEO tools and software. Ahrefs is famous for the premium version of the tools; this particular tool is completely free. Having fewer features than the premium, its overall features are really good for the starter. Providing you with popular keywords along with important data, helping you pick the best keyword to target your content.

Step-by-step guide to Access Ahrefs Keyword Generator (Free)

1. Go to Free keyword generator tools: find 100+ keyword ideas in seconds. Ahrefs.com
2. Enter a keyword.
3. Choose your country (optional).
4. Click Search.
5. Pick keywords with good volume and low difficulty.

4)The Hoth’s Google Keyword Planner Tool 

The Hoth, a digital marketing company known for providing SEO services and marketing tools, also has its own free keyword planning tool. It is an online tool that helps you find various keyword ideas based on your related topic. It directly pulls data from Google’s Keyword Planner and presents it, making it easy for the user. Provides information like search volume and competition.

Step-by-Step Instructions to Access The HOTH’s Free Keyword Planner

1. Go to the Free Google keyword planner tool(#1 Alternative ). The hoth.com 
2. Enter a keyword.
3. Choose a country or keep it global.
4. Click Get Keyword Ideas.
5. See keyword ideas with search volume and competition.
6. Pick keywords that suit your content.

5)Keyword Surfer (Free Chrome Extension)

Keyword Surfer is a Chrome extension created by Surfer CEO, a company that builds tools to help with on-page SEO and content optimization. Unlike others, this is a Chrome extension that shows keyword search volume and related keyword ideas directly in Google search. Not needing to switch tabs or open other tools makes it super quick and super easy to use. Highly recommended for beginners.

Step-by-step guide to Access Keyword Surfer  (Free Chrome Extension)

1. Make sure to open the Chrome Web Store and search “Keyword Surfer.”
2. Click Add to Chrome to install the extension.
3. Then, in Google, type in any keyword you want.
4. You’ll see the search volume next to the search bar, related keyword ideas on the right, and traffic info for the pages that show up.
5. Use this info to find popular keywords and get new content ideas easily.

Why are they the best Free SEO Keyword Research Tools in 2025 

The tools contained in the list are used and trusted worldwide, having a high positive review. Despite being free, the performance provided by these tools is as good as paid ones. Because of its free availability and its way of providing results, these tools make themself in the list.

Conclusion 

While this list includes some of the best free SEO tools, the SEO toolbox is much bigger. But these are some of the best you can get for absolutely free. These are some of the SEO tools that make keyword research easier, faster, and more effective.

These free SEO tools help you find the right keywords by showing how often people search for them, how competitive they are, and even suggesting related ideas. Whether you are using Ryan Robinson’s tool for easy access, The HOTH for Google-backed data, Ahrefs for quick keyword ideas, Keyword Surfer for instant results right on Google, or Google Keyword Planner for detailed planning, each tool makes keyword research easier, faster, and more effective. No matter your skill level, these tools can help you create better content and rank higher in search engines.

If you are aiming to boost your website’s ranking, do not forget to try out these tools. These tools might be exactly what you or your business needs in order to climb to the top of the search results. 

Want to dive deeper into how SEO can benefit you, please explore some of our other blog posts. Similarly, if you are in search of the best Digital Marketing company in nepal, check out Clickbenz Creatives.

FAQs for Free Keyword Research Tools

What is SEO?

SEO (Search Engine Optimization) is the process of optimizing your website so that it shows up higher on Google when people search for things related to your content, product, or service. Basically it is used to improve a website’s visibility on search engines like Google.What is the best keyword research tool for SEO?

Here are the top tools available right now, each with a brief explanation:

• Ahrefs – Good for checking backlinks, researching keywords, and keeping an eye on your competitors. Plus, it has the biggest backlink database out there.
• SEMrush – It is a complete SEO toolkit that helps you track keywords, audit your website, analyze content, and dive deep into what your competitors are doing.
• Moz Pro – For beginners to intermediate users. Easy keyword research, rank tracking and site crawl tools with a simple interface.

How do I improve my SEO?

To boost your SEO, try following these simple steps

• Share information that genuinely supports and guides the people visiting your site
• Sprinkle keywords naturally in your titles and throughout your writing
• Make sure your site is fast and looks great on phones and tablets
• Fix any broken links and keep your site easy to navigate
• Get links from trustworthy sites to build your site’s reputation

Which free SEO tools are worth using?

Some tools that are worth using are Google Search Console, Ubersuggest (limited use), Google Keyword Planner, and AnswerThePublic. These tools can help you improve your SEO without spending a dime.

Can a keyword planner improve my SEO?

Yes, it helps you by providing what people are searching for, how often they search for it, and how competitive those terms are. By using it, you can

• Discover better keywords to use in your content
• Avoid writing about topics no one’s searching for
• Focus on terms that actually bring traffic